Many schools are beginning to use social media to send out information to parents. Examples include twitter feeds and facebook pages. These initial forays into social media are a first step. They provide parents and the community with greater access to information regarding the school and the learning happening within its walls.
A key facet of school leadership is developing relationships, both within staff and also with families and the community. This relationship building must include seeking feedback and listening. Most of this work is done face to face, through school events or outreach programs and even through informal conversations in the hallways or at drop off or pick up time.
We live in a time when top-down leadership and closed door meetings are no longer seen as the way to get things done. Stakeholders want to be involved in decision-making. They want to know what their school leader is thinking and what he or she values. They want, above all, to trust that their child is in the very best hands at school.
How can we use those same social media tools to engage in conversation, rather than simply pushing out information?
This will be the crux of my discussion on Monday, February 20th at 9:00 PM EST when I join Lorna Costantini, author of the ourschool.ca blog, for the Parents as Partners webcast. Please consider joining the discussion and sharing with your staff and your community. Here is a brief overview of key topics for discussion:
- Leadership 2.0: Leading through Listening and Learning
- What is twitter and how do I get started?
- How can parents and schools use social media to engage in meaningful conversations?
- What challenges do we face when we use social media and how can we overcome them?
- Open discussion: What are your burning questions/issues/concerns? What are your succes stories?
The session will be open to all who are interested. In order to make the most of the experience, consider using a headset with mic so that you can fully join the conversation. Hope to “see” you there!
DATE: Monday February 20, 2012
You can join us in the elluminate room at http://tinyurl.com/ETTpasp The slides, websites and chat conversation will be held in this room. If you have a USB headset with microphone you can come to the mic to ask questions. The room will be open 15 min before the webinar for the orientation on how to participate in a BlackBoard Collaborate meeting room.